Financial Times FT.com

Wal-Mart’s amateur advertisers

By Aline van Duyn and Jonathan Birchall

Published: July 20 2006 18:24 | Last updated: July 20 2006 18:24

Could Babi, Sam Flow and Jay Jay So Sexy represent the future for Wal-Mart, the largest US retailer?

All three are featured on the personal web pages of The Hub – School My Way, an online project that is part of its current “back-to-school” season marketing campaign.

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