Financial Times FT.com

Staying home is the new trend, says BSkyB

By Ben Fenton and John O’Doherty

Published: July 30 2009 08:40 | Last updated: July 30 2009 22:49

British Sky Broadcasting has attributed its strong full-year performance to the “strength of the home”.

Jeremy Darroch, chief executive of the satellite broadcaster, said parlous economic conditions had encouraged more people to seek entertainment within their own four walls. “This is the start of a longer-term trend,” he said.

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