A letter has fallen into my hands. (I've always wanted to write that.) It was sent by David Fairhurst, senior vice-president and chief people officer in northern Europe for McDonald's, the global fast-food chain, and it invites its recipients to sign a petition as part of a new campaign to get publishers to change the current dictionary definition of the word "McJob". Really.

Open your dictionary today and you will find a McJob defined as "an unstimulating, low-wage job with few benefits, esp. in a service industry". A McJob "requires little skill", is "often temporary", and "offers minimal or no benefits or opportunity for promotion". Flipping hell.