London is to be given an image makeover by marketing experts in a worldwide branding campaign to ex-ploit its award of the 2012 Olympic Games, repair damage caused by the July terrorist attacks and correct long-standing perceptions about the capital.
Ken Livingstone’s advisers have put together a long-term strategy aimed at selling the capital as the premier city of the 21st century by promoting its cultural diversity and business and education opportunities. The working title is “London Unlimited”.
