Financial Times FT.com

The personal touch: Old strategy takes on a new meaning

By Claire Adler

Published: March 18 2010 17:05 | Last updated: March 18 2010 17:05

A côterie of top jewellers including Steinmetz, David Morris, Moussaeiff, Harry Winston and Tiffany and others – who prefer not to be named – are taking business very personally indeed.

They are making big sales behind closed doors to aficionados, Silicon Valley scientists, jewellery collectors and global powerbrokers in London, Palm Beach, the Napa Valley, Mumbai, Monaco and Hong Kong.

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