Financial Times FT.com

Audi boss sounds car price warning

By John Reed in Ingolstadt

Published: June 22 2008 18:03 | Last updated: June 22 2008 18:03

Audi’s chief executive has warned that it – and other carmakers – might need to increase vehicle prices above inflation in response to soaring raw material and technological costs.

In an interview with the Financial Times, Rupert Stadler said that the Volkswagen-owned luxury brand “would be prepared” to raise its prices next year if current cost trends continued, and depending on what its competitors did.

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