When Thomas Kuhn popularised the term “paradigm shift” in 1962, the philosopher would not have dreamt it could be so abused by technology marketers. Nowadays, this escapee from the academic lexicon provokes only weariness among corporate information technology managers when computer sales executives use it to peddle their latest widget.
So, for entrepreneur Martin Rice, co-founder and chief executive of software company Erudine, persuading people his small company really can change a whole industry is a constant problem.
