Burger King, the second-largest hamburger chain in the US, will next week kick off a marketing campaign on MySpace.com.
It is one of the biggest moves to date by a large advertiser wanting to tap the growing audience of social network users.
By Aline van Duyn in New York
Published: May 16 2006 03:00 | Last updated: May 16 2006 03:00
Burger King, the second-largest hamburger chain in the US, will next week kick off a marketing campaign on MySpace.com.
It is one of the biggest moves to date by a large advertiser wanting to tap the growing audience of social network users.