Financial Times FT.com

Baselworld business: if your name means anything, this is ‘the’ place to be seen

By Michael Balfour

Published: March 18 2010 17:05 | Last updated: March 18 2010 17:05

If you are seriously in the business of designing, manufacturing, buying, selling or promoting watches or jewellery, then you will be in the ancient city of Basel between March 18 and 25. You will be attending Baselworld 2010: The Watch and Jewellery Show.

Inside the six giant halls, exhibitors’ staff will already be installed, prepared for long days of sales talk, negotiations and general trade conversations, as old and new colleagues meet to discuss mutual interests.

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