Financial Times FT.com

Car industry in crisis

GM offers money-back guarantee

By Bernard Simon in Toronto

Published: September 10 2009 20:36 | Last updated: September 10 2009 20:36

General Motors will become the first major carmaker to offer a full money-back guarantee on its vehicles as part of an ambitious marketing campaign aimed at regaining the confidence of American car buyers.

Using the slogan “May the Best Car Win”, the Detroit carmaker will for at least the next two months provide a full refund on any Chevrolet, Cadillac, Buick or GMC vehicle returned between 31 and 60 days of purchase. The vehicle must have less than 4,000 miles on the clock.

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