The re-entry of Rupert Murdoch's News Corporation into Germany shows the world's third largest media market has "a new dynamic", according to Parm Sandhu, chief executive of Unity Media, Germany's second largest cable network operator.

With News Corp holding 23 per cent of German pay-TV group Premiere - and an increase in this stake mooted - Mr Sandhu sees new content streams that could also nudge free-TV groups RTL and ProSieben to embrace pay-TV at last. News Corp waded back into the German market this year, buying an initial 15 per cent of Premiere from Unity following a six-year hiatus.