Financial Times FT.com

Efficiency: Price, priority and security are motivators

By Sarah Murray

Published: March 29 2010 00:32 | Last updated: March 29 2010 00:32

As information technology companies seek energy-efficient ways to keep their servers cool, Iceland, with its chilly average temperatures, is becoming a popular location for data centres.

But if temperature variations are one reason for diverse approaches to energy efficiency, they are among many factors – from green policies to energy security concerns – that influence the way countries and regions cut their power use.

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