Every morning Stacy Papachristos, intellectual property counsel at World Wrestling Entertainment, logs on to the internet to find about 3,500 auctions selling fake WWE T-shirts, DVDs and other accessories.

She then starts notifying auction sites such as Ebay and iOffer, and asking them to put a stop to the sales. Next she searches for contact details of sellers in order to issue a legal warning and a request to hand over the profits.