From Prof Robert Shaw.
Sir, Could FT readers see much difference between Pepsi’s “It’s time for optimism” slogan and Coke’s “Have a Coke and Have a Smile”? (“Brands tap into today’s values”, February 25.)
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Recession fuelling marketing madness
Published: February 26 2009 02:00 | Last updated: February 26 2009 02:00
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