Radim Jancura came up with the idea for his travel company while standing outside the gates of Buckingham Palace.

As a student in the early 1990s, he was sightseeing in London when he got talking to a group of au pairs from his home country, the Czech Republic. He had never heard of au pairs but after a short conversation with them, he sensed an opportunity to undercut the high fees they were being charged for introductions to families. Two months later he had returned home to Brno and set up an au pair agency working with British agencies to send Czechs and Slovaks to Britain.