In a scene that sadly did not make the final cut of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, the eponymous hero quizzes the manager of a US supermarket about a display containing lots of plastic bags of grated yellow stuff.

"What is this?" he asks, pointing to one bag. "Cheese," the manager says. "And this?" he asks, indicating the next one. "Cheese," says the manager. "And this?" "Cheese." "And this one. What is this?" "Cheese." And so it continues, as Sacha Baron Cohen and his duped interviewee work their way repetitively down the line.