Financial Times FT.com

Blockbuster boosts Blu-ray format

By Mariko Sanchanta in Tokyo and Matthew Garrahan in London

Published: June 18 2007 22:41 | Last updated: June 18 2007 22:41

The battle for supremacy between the two next-generation DVD formats swung sharply in Blu-ray’s favour on Monday when Blockbuster, the leading US video rental chain, increased the number of stores stocking the discs.

Blockbuster said it would offer Blu-ray, a Sony-backed format, in 1,700 stores, compared with about 250 for HD-DVD, the rival format backed by Toshiba and Microsoft. Demand for Blu-ray was “significantly outpacing” rentals of HD-DVDs, it added.

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