Financial Times FT.com

Put the Wow factor into play

By Mike Southon

Published: January 11 2008 16:49 | Last updated: January 11 2008 16:49

When was the last time you said “wow” about the quality of customer service you received?

My guess is that you are thinking about the number of times you said “grrr”, especially during the holiday break when civilisation in the UK seems to grind to a complete halt.

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