Motorola’s splashy launch this week of its 2007 phones – including a next generation version of its flagship Razr phone, Razr2 – attracted a large audience of press, analysts and investors eager to judge whether the new line-up would be enough to pull the world’s second-largest mobile phone maker out of its nosedive.

The New York event was designed to create a new “buzz” around Motorola phones and reassure investors that the Chicago-based company, which announced a $181m first-quarter loss after a price war and plunging margins took their toll, is heading in the right direction.