Financial Times FT.com

Gorilla drums up sales for Cadbury

By Maggie Urry in London

Published: December 12 2007 02:00 | Last updated: December 12 2007 02:00

Cadbury Schweppes yesterday said its advertising campaign for Dairy Milk chocolate featuring a gorilla playing the drums - which has become a YouTube favourite - had helped it recover market share in its UK confectionery business.

The UK-based group said it now expected revenue growth from the confectionery division to exceed its 4-6 per cent target in 2007.

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