Tesco, the UK’s biggest supermarket chain, is about to launch a “new and exciting concept in retail” in the US. When its Fresh & Easy stores open later this year, will they meet Erich Joachimsthaler’s criteria for innovative success, as laid out in his new book Hidden in Plain Sight?

The author, in considering “how to find and execute your company’s next big growth strategy”, has set out some basic principles for what he calls the Demand-First Innovation and Growth model (conveniently acronymised as DIG).