Financial Times FT.com

Competing supply chains are the future

By Dave Barnes

Published: November 8 2006 02:00 | Last updated: November 8 2006 02:00

More than 500 years ago, an Italian explorer called Christopher Columbus pleaded with Spain's King Ferdinand and Queen Isabella to finance an expedition that would speed access to Indian markets.

Columbus's vision for quick access to key markets went against the prevailing scientific view that the world was flat. Columbus thought it was round.

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