Financial Times FT.com

Shoppers' actions prove much louder than words

By Chris Giles, Economics Editor

Published: July 1 2008 03:00 | Last updated: July 1 2008 03:00

Take surveys of households and companies at face value and the economy appears to be in free fall. Most measures of business confidence are sharply down on a year ago and the Gfk/NOP poll of consumers' confidence about future economic prospects has declined to its lowest level since 1982.

But what households and companies are saying and what they are doing has rarely been so different. For all the misery poured out to pollsters, hard figures so far show people behaving as if they really believe Britain's economy problems will be short and shallow.

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