Circulation income and digital advertising revenue fell away for Trinity Mirror in the first quarter of 2009, the company said on Wednesday, but its share price headed in the opposite direction from rival Johnston Press.

Shares in Trinity, which owns the Daily Mirror and Daily Record along with more than 150 local and regional papers, ended the day up 2p at 76½p as the market treated similar data on the parlous state of advertising more sympathetically than for its rival regional publisher.