Financial Times FT.com

Top football clubs cash in on shirt deals

By Roger Blitz in London

Published: November 9 2009 23:34 | Last updated: November 9 2009 23:34

Europe’s biggest football clubs are coming out of the recession with little damage to their shirt sponsorship income, even pulling in slightly more revenue than last season, according to an annual survey of the market.

Clubs in Europe’s top six leagues – England, France, Germany, Italy, the Netherlands and Spain – have accumulated €395.5m ($593m) in shirt sponsorship deals, below the high point of €405.3m two seasons ago but just above last season’s €393.2m, says Sport+Markt, the sports consultancy.

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