Rolling out a network of loan offices under the brand name “Easy Credit” may seem an odd strategy for a bank in today’s credit-starved markets.

It is a sign of Turkish banks’ relative resilience to the global crisis that Finansbank, a medium-sized lender, is pressing on with plans to do just that – even though the initial pilot of 25 “KrediKolay” branches will be a scaling back of its original ambition.