India’s ruling Congress party is hoping to ride on Slumdog Millionaire’s tail of success in next month’s general election, as it has acquired the rights of Jai Ho, the movie’s Oscar-winning soundtrack.

Percept, the advertising agency instructed by Congress to negotiate the rights’ acquisition, bought the song of the rags-to-riches film based in Mumbai’s slums for “a few hundred thousand dollars”, people familiar with the deal told the FT.