With his floppy hair, sweet smile and displays of raw emotion, it seems Bae Yong-joon is every Korean woman's ideal man. Increasingly, he is every Japanese, Taiwanese, Chinese and Vietnamese woman's dream too.

The star of South Korea's wildly popular soap opera Kyoul Yonga (Winter Sonata), Bae might be written off as a wimp in a western drama. But he has won millions of hearts in his home country and across Asia.