From Mr Phil James.

Sir, The publication last week of Microsoft’s white paper on the risks of cloud computing and the Google Dashboard launch show that data privacy remains high on the agenda. We are observing a global PR battle to own the valuable cloud computing space. Microsoft reminds audiences of its IT heritage, while Google seeks to maintain brand loyalty by handing users greater control over their data. The Google Dashboard marks an increasing trend for consumers to have greater control over their privacy. Yet the B2B sector must resist the urge to cloud compute without carefully considering the data privacy implications.