Financial Times FT.com

Claiborne shakes up branding strategy

By Jonathan Birchall in New York

Published: October 9 2009 00:37 | Last updated: October 9 2009 00:37

Liz Claiborne, the branded clothing company, is pulling its namesake brands out of Macy’s, Dillard’s and other department stores in a new strategy shaped by changes in the retail landscape that have intensified during the recession.

The company said its main Liz Claiborne brands, one of the best known women’s clothing names in the US, would from next autumn be sold exclusively at JC Penney’s mid-price department stores, while the Liz Claiborne, New York brand designed by Isaac Mizrahi would be sold by QVC, the television shopping channel.

You have viewed your allowance of free articles. If you wish to view more, click the button below.

Read this