BOOK REVIEW
Women Want More
How to capture your share of the world’s largest, fastest-growing market
Michael Silverstein and Kate Sayre
Harper Collins, $27.99, £18.99

Why She Buys
The new strategy for reaching the world’s most powerful consumers
Bridget Brennan
Crown Publishing, $26

Any recovery is likely to be consumer-led, so retailers in particular are becoming the focus for signs of new trends in what the customer wants.