In these pages a year ago I argued that it was high time that the media got personal. Consumers had demanded, and technology was allowing, media companies to broadcast multiple streams of desired content, not just a single feed. Consumers were now editors, making decisions about what news they received and when and how they received it.

Twelve months on, the picture has changed again. While media companies are catching up with this demand for “personalisation”, our audiences have moved on dramatically. Now they are consuming, creating, sharing and publishing their own content online.