Financial Times FT.com

Desperate measures for latter-day Willy Lomans

By Stefan Stern

Published: March 25 2008 02:00 | Last updated: March 25 2008 02:00

It's getting bad out there. Banks have stopped lending. Customers have stopped buying. Toshiba, Siemens and EasyJet have all issued profits warnings in the past few days. Chrysler is shutting down for two weeks in July.

I know! Why don't we hire loads of new salespeople and get them out on the road, knocking on doors? That's bound to change our luck.

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