A year is a long time in sport – and, it would seem, in corporate hospitality.
Twelve months ago, with the global economy rooted in recession, fewer than 6,000 corporate seats were sold for England’s two home Six Nations matches – against Scotland and France – according to ticket sales via Twickenham Experience, the stadium’s hospitality arm. This compares with more than 10,000 for the corresponding fixtures of 2008.

The Business of Rugby Union 