Financial Times FT.com

The Business of Rugby Union

The return of hospitality

By Rob Minto

Published: March 10 2010 16:14 | Last updated: March 10 2010 16:14

A year is a long time in sport – and, it would seem, in corporate hospitality.

Twelve months ago, with the global economy rooted in recession, fewer than 6,000 corporate seats were sold for England’s two home Six Nations matches – against Scotland and France – according to ticket sales via Twickenham Experience, the stadium’s hospitality arm. This compares with more than 10,000 for the corresponding fixtures of 2008.

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