If Arthur Ochs Sulzberger Jr, chairman and publisher of The New York Times, had paused in his Renzo Piano-designed headquarters this week, the art project commissioned for its lobby might have caught his eye. “Why are the Giants struggling?” read the message on one of the screens randomly flashing up lines from the newspaper and its website. “What is to be done?” blinked another in front of an atrium full of birch trees.