Financial Times FT.com

How to save your reputation from an online onslaught

By David Bowen

Published: October 16 2009 17:20 | Last updated: October 16 2009 17:20

What is the difference between swine flu and a UK parliamentary question? You have at least some chance of stopping swine flu spreading round the world.

Micro-blogging website, Twitter, is as effective a virus as any in circulation – as Trafigura, the commodities trading company, and its libel lawyer, Carter Ruck, have discovered. They tried to stop a parliamentary question being published; it was spread instead through tweets, and the legal gag became futile.

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