Financial Times FT.com

Nokia in hip-hop link with Universal

By Tim Bradshaw in London

Published: November 5 2009 19:48 | Last updated: November 5 2009 19:48

Nokia has unveiled a new music partnership that it hopes will reinvigorate its struggling digital download service, which was launched last year as a key part of its strategy to diversify into services.

The world’s largest mobile phone maker has joined with Universal Music Group to provide Nokia customers with exclusive access to new material from hip-hop singer Rihanna in the run up to Christmas.

Rihanna

Music to go: Nokia hopes giving customers exclusive access to new material from Rihanna will kickstart its Comes with Music service

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