Financial Times FT.com

Labelling helps diners change course

By Jonathan Birchall in New York

Published: September 7 2009 21:18 | Last updated: September 7 2009 21:18

Anthony Thompson set out to get lunch recently with a group of co-workers, his mind set on a special offer from Subway, the fast-food chain: a foot-long meatball sub sandwich for just $5. But when he landed at the outlet in Rockefeller Center in midtown Manhattan, he changed his mind.

“I came to get a meatball marinara and now I have an oven-roasted chicken,” he said. His reason? “Because of the calories,” he explained.

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