Doing Business in Emerging Markets For Ricardo, an automotive technology company based in Shoreham, West Sussex, there was “no option” but to move into emerging markets such as China, Russia and India.
Dave Shemmans, its chief executive, says China in particular has to be a prime market for the company as it is on track to be the second largest car market in the world this year. “You cannot be just a domestic company any more,” he says.
