Financial Times FT.com

GM considers renaming Daewoo in S Korea

By Song Jung-a in Seoul

Published: March 10 2010 22:23 | Last updated: March 10 2010 22:23

General Motors is considering replacing the Daewoo brand with the Chevrolet name in South Korea as the US carmaker looks to boost sales at its struggling GM Daewoo unit.

Mike Arcamone, GM Daewoo’s president, on Wednesday said the company would reveal its decision on the rebranding by the middle of May.

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