When is a T-shirt not a T-shirt? When it is a tool foralleviating global poverty, according to the socialentrepreneurship centre at the Farmer School ofBusiness at Miami University in Ohio.

Professors and students at the centre have forged a link with Edun LIVE, a sub-brand of Edun Apparel, the socially conscious clothing label founded in 2005 byU2 singer Bono and Ali Hewson, his wife.