Financial Times FT.com

HD DVD slashed prices drive sales up

By Matthew Garrahan in Los Angeles

Published: September 30 2008 03:00 | Last updated: September 30 2008 03:00

It may have lost the home entertainment war to Sony's Blu-ray technology but tougher economic conditions have breathed new life into Toshiba's HD DVD format.

Sony delivered what appeared to be a knock-out blow to HD DVD in the spring when it secured backing from the biggest Hollywood studios, which then dropped their support of the Toshiba technology.

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