Britain remains a nation of television lovers – but for how long? While 52 per cent of people surveyed in Ofcom’s communications market report said that they would miss television more than any other medium, that figure fell to 41 per cent for people aged 16-24 – and rose to more than 69 per cent for pensioners.

Young people have instead become wedded to the internet, cited by 47 per cent of 16 to 24-year-olds who have broadband at home as the communications medium they could least live without.