Financial Times FT.com

Did IT work?: Designer technology in the hands of developers

By Dan Ilett

Published: May 16 2008 09:03 | Last updated: May 16 2008 09:03

Volkswagen’s new UK website allows visitors to custom-order a car to their liking. Leather seats, go-faster wheels and racy red metal are just a few of the choices available, which could result in more than a million variations.

The website shows the customer a picture of the car’s current configuration at every stage of the selection process.

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