London’s affluent commuter belt boasts the UK’s largest number of home shopping devotees as cash-rich, time-poor consumers flock to the internet. Two-thirds of home shopping hotspots are now in the home counties, while the north and Scotland lag behind, on a list compiled by Experian.

The data research company found Sunningdale in Berkshire had vaulted to the top of this year’s list, overtaking Barnes in south-west London, with an average spend of £137 a head in the 12 months to June. Two-thirds of the top 100 towns were within commuting distance of London, while 77 per cent were in the south.