Mastering management: managing in a downturn Distress has presented itself in spades in the past year with an extraordinary crisis rocking global capital markets. Stocks are fluctuating wildly and investors have watched life savings evaporate, crippling people’s trust in financial institutions and, in many cases, big business as a whole.
While public scepticism and negative emotions have run high, such a time of crisis has also meant that, unlike during times of calm, companies have had an eager audience that is willing to absorb corporate messages. While filled with doubt, people have yearned to be spoken to and reassured.
