Financial Times FT.com

GSK varies prices to raise sales

By Andrew Jack

Published: March 17 2008 02:00 | Last updated: March 17 2008 02:00

GlaxoSmithKline has begun a groundbreaking effort to boost sales and expand treatment in the developing world by selling medicines to patients at different prices linked to their ability to pay.

The UK-based pharmaceutical group has launched experiments to extend its practice of differential or "tiered pricing" by offering its medicines at variable prices within, as well as between, middle-income countries.

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