FT Wealth Joseph Ettedgui grew up in Casablanca, Morocco, where he acquired a love of both fashion and retailing from watching life in his father’s fabric shop. Despite encouragement from his parents to pursue a career in medicine or the law, he went his own way and ended up as a multi-award winning fashion retailer with a chain of more than 60 outlets across the world.
“It all started because I had been to England on holiday and I loved it,” explains Ettedgui, who remains impossibly dapper despite being in his 71st year.
