Financial Times FT.com

NOL hints at keeping Hapag-Lloyd brand

By Robert Wright, Transport Correspondent

Published: August 19 2008 19:34 | Last updated: August 19 2008 19:34

Neptune Orient Lines could retain the Hapag-Lloyd brand name after a takeover, the Singapore-based container carrier’s chief executive has hinted, as it tries to calm German hostility to a potential deal.

In a Financial Times interview, Ron Widdows, NOL’s new chief executive, also argued that Hapag-Lloyd’s employees and the City of Hamburg – which is backing a rival, all-German bid – would be best served by a NOL takeover.

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