Financial Times FT.com

Motivational memos must make their message clear

By Lucy Kellaway

Published: June 10 2007 19:10 | Last updated: June 10 2007 19:10

What is the worst motivational memo ever written?

Given that this is a wretched literary genre in which almost every example is lamentable, to find the very worst is a tall order. Yet last week the Financial Times published what seemed a sublimely bad memo written by a Royal Dutch Shell manager and asked readers if this could deserve the title.

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